The Harley Davidson Investment

On April 6th Harley-Davidson (symbol HOG) reported a 40% gain in the preceding eight-week period. CNN Money attributes most of the positive vibes to RBC Capital Markets’ High on the Hog report, which moved Harley’s stock target from $32 to $36 per share. CNN also reports that more aggressive pricing from Harley, along with signs that the retail market is rebounding, are positive indicators.

Of course, if you’re not an investor, you may think this news doesn’t relate to you. However, the fact that the company continues to be on good footing has a bearing on everyone who owns a Harley. Simply put, companies manufacturing all the parts and accessories we love to customize our bikes with want to be assured that they are producing related items for a product that’s here to stay. The recent news is good for them -- and great for those of us who can’t stop customizing. Expect a steady stream of products to continue.

As an owner, you’ll also be secure in the fact that the upgrades you make to your bike will retain value. With the new Harley-Davidson market on solid footing, you’ll rest assured in the fact that the used market will follow suit. This means when it’s time to sell your bike to trade up, you won’t simply be giving away all the improvements you made. So go ahead and add a set of NYC Choppers or Todds Cycle Hand Grips to improve your hand comfort or get those new Cyclesmiths Floorboards you’ve had your eyes on. When you figure the added enjoyment you’ll get, along with the value you bring to your bike, it’s a great investment.